Create a strong first brand for Pimento
With Hervé Studio & Pimento, we created a great first brand universe for a company all creatives will love.
How to create a memorable brand ?
Pimento asked Hervé Studio to create a strong first brand that would make their community fall in love with them.
We worked on the foundations of their brand strategy and their vision to connect it to a strong brand vision.
Team
Camille Garo - Strategy
& within Hervé Studio, Vincent Jouty, Camille Miranda, François-Xavier Manceau, Jerome Buffanti
Client
Pimento
Year
2023
“We want our brand to tell every creative we are there to expand their imagination and help them focus on the truly creative part of their job.”
Defining strong brand pillars.
Pimento was a very young product with big ideas.
To make sure they make a clear enough brand to be grasped by their future community, we needed to clarify their vision and job-to-be-done, to precise the true benefits they wanted to bring their clients.
Defining a brand personality.
To balance unlimited creativity and professionalism, expansion and focus was our challenge when defining Pimento’s brand universe.
The brand has to pop while giving a clear frame for creative minds. Challenge accepted and overcame !
