Decide together what Wesharebonds stands for
Rebranding
a successful company
to help a strategy change
Brand Studio
Hervé Studio ft. Camille Garo
Year
2023
In 2023, Wesharebonds is tackling a new challenge : rebrand to accompany the company in its next big phase. New product developments, new business focus : 2024 will be the year of multiple changes for Wesharebonds and its teams.
Aligning a team on their brand vision.
Building a new brand vision to rebrand needed us to align on what the company stands for. We chose 7 high profiles in Wesharebonds to make them ambassadors of their unique vision within the company. We gathered them in the same room. We took decisions.
Define the new foundations of the brand to guide the branding
What world are we creating through the company ? What are we participating to ?
What are the changes we want to create ? What do we want to not be a part of ?
Many questions that triggers passionate discussions in our teams and helped us draw the new pilars of the brand.
Guide the design team
Update them on the key challenges for the company. Make 10 hours of conversation with a 10 people team a 10 slides copy strategy. Define key brand pillars. Define the #keywords for the design. Help the designers validate & label their design ideas. Present the moodboards with them. Give a new identity to Wesharebonds.
A rebranding is a great occasion to gather your team around the table and realign on your strategy.
It unveils new opportunities.
O, Head of Risks Management
« It was very great to have the opportunity to talk about our vision. I felt safe in the space you created and it helped me give a voice to the deep thoughts I was having about our brand. »
Y, Head of Marketing