Brand & Experience
10 years of Yescapa
Yescapa celebrated 10 years in 2022.
We worked together on their Brand & Experience to bring, the company into the future :)
reset the Brand Strategy & Experience
After 10 years of creating the future of vanlife, Yescapa needed to start its next decade with a fresh mindset and to reset their brand and experience.
They wanted to truly convey Yescapa’s values and vision in the experience their beloved clients lived and needed help to align their brand platform, copywriting and product experience.
Before engaging in any new brand decision, I had to make sure the core team (made of C-levels and country managers) was aligned on Yescapa’s vision, mission and values.
The workshops triggered a lot of new discussions and topics for the team that progressively aligned on Yescapa statement. They needed a brand platform that was both inspirational and easy to execute on.
We worked together on creating a vision and mission that inspired both marketers and operationals and helped them execute freely and easily.
Align the core team on their vision
“The workshops were super well led, with lots of energy and enthusiasm, by Camille. We enjoyed discussing and taking decisions together on Yescapa’s mission. It was great discovering we were super aligned and that each of us had a great perspective on the brand.”
Benoît, CEO & Founder @Yescapa
Realign the experience with the vision
Once we had in mind Yescapa’s vision and mission statement, we made sure the experience conveyed their values and principles.
We gathered with the core team and in-house designers to analyze all the elements of the experience : product, copywriting, emails, communication and verify they translate the experience Yescapa wanted their community to live.
My legacy :
a team of in-house Brand ambassadors to bring to life Yescapa’s brand
Brand Strategy is alive. It must live on every touchpoint of the brand.
Strategy and Operations must go hand in hand.
To make sure Yescapa’s vision will live everywhere everytime, we needed to make the Brand a common challenge.
At the end of our mission together, every Country Manager, Finance or Design director, felt as concerned by the brand as the very involved Marketing Team.
Before
Marketing efforts were supported by the Marketing team
Operations Teams struggled to convey Yescapa’s values and were discouraged by negative feedbacks
The inner culture was amazing but we did not feel it from the outside